Advertising rules
Review AI-generated creative before running Meta ads
Treat AI labeling, truthful claims, likeness permission, and placement review as separate checks. A label does not approve the rest of the advertisement.
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Advertising rules
Source-linked guides to disclosures, permissions, and truthful product claims.
Advertising rules
TikTok AI-content disclosures for advertising
A synthetic product scene needs an honest publishing context. Review the current advertising rules and distinguish a generated performance from a minor visual edit.
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Google Ads AI disclosures: distinguish the different rules
Google’s AI transparency features and its synthetic-content rules for election advertising address different situations. Check which rule applies to the campaign you are actually running.
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EU AI Act transparency: questions for AI ad production
Article 50 distinguishes obligations for providers from obligations for people deploying certain AI-generated content. Determine your role and the type of material before choosing a disclosure process.
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New York’s synthetic-performer advertising disclosure rule
New York’s General Business Law section 396-b contains a specific disclosure rule for synthetic performers. Its definition and exceptions matter when reviewing an advertisement.
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Prepare a landscape product video for Amazon advertising
Select the Amazon ad product before composing the video. Specifications differ by placement, and stretching a vertical clip is not a substitute for a landscape composition.
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Adapt product creative for YouTube Shorts and Demand Gen
Build the product story once, then compose versions for the placements you intend to use. A crop change can alter both the explanation and the visibility of important text.
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Will an AI watermark or Content Credential survive export?
Visible watermarks, provenance metadata, and platform labels are different mechanisms. Check the actual exported file and published placement instead of assuming they travel together.
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Who owns an AI-generated video ad?
Separate contractual usage permission, copyright protection, and third-party rights. A provider allowing commercial use does not settle every ownership question.
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FTC rules and AI-generated testimonials
A fictional presenter can explain a product, but it cannot supply a real customer experience. Labeling the face as AI does not make an invented review truthful.
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UK ASA and CAP considerations for AI-generated ads
Review whether the ad misleads, whether claims have support, and whether its presentation is responsible. The use of AI does not remove the advertiser’s responsibility for the result.
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Review supplement and skincare claims in AI creative
Keep product depiction separate from evidence of a health or cosmetic outcome. A generated body, face, or testimonial cannot establish that a product works.
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TikTok Shop AI-generated content: a publishing review
Shop-linked content must be reviewed against the current Shop policy as well as the rules for its publication and advertising format.
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What to review when Meta adjusts your creative
Automated creative features can change the asset a viewer sees. Preserve the approved source and inspect the transformations enabled in the actual account.
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Creative fatigue: what Meta’s diversification guidance supports
Creative diversification is a useful planning idea, but it does not establish a universal number of days before an ad stops working.
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AI voices in video ads: permission and claim checks
Treat the voice, script, and advertised use as separate permissions and review questions. A clean audio recording is not proof that you may synthesize new speech from it.
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Use an authorized post for a TikTok Spark Ad
A Spark Ad uses a post through TikTok’s authorization workflow. That permission is separate from the underlying rights and the content’s advertising suitability.
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Keep Meta video-variant tests readable as formats change
Build the test around your question and the controls available in the current account. Do not rely on an old format name to define what viewers actually receive.
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