FTC rules and AI-generated testimonials
By Drizzle team
2 min read
A fictional presenter can explain a product, but it cannot supply a real customer experience. Labeling the face as AI does not make an invented review truthful.
Distinguish a demonstration from a testimonial
“Here is the inside pocket” describes a visible feature. “I used this every day for a year” asserts an experience. If that experience never happened, changing the face or adding a synthetic-media label does not create evidence for it.
The FTC’s Consumer Reviews and Testimonials Rule questions and answers address fake or false reviews and testimonials, including relevant AI-generated material.
Keep evidence and permissions with the script
For genuine customer or creator material, retain the underlying experience, permission, compensation arrangement, and approved wording. Do not extend a real quote into a new claim or synthesize additional statements in the person’s voice without appropriate authorization.
Review visual implications as well as spoken claims. A before-and-after, professional costume, or implied clinical setting can communicate a claim even without an explicit sentence.
Write a truthful role for generated characters
Use a brand introduction, feature explanation, or clearly illustrative scene grounded in verified facts. Keep commercial relationships and required disclosures clear. Seek qualified advice for uncertain claims or regulated products.
The script builder starts with factual product description rather than personal experience. The copy checker can flag selected phrases, but it does not establish compliance. Reviewed September 15, 2026.