Review supplement and skincare claims in AI creative
By Drizzle team
2 min read
Keep product depiction separate from evidence of a health or cosmetic outcome. A generated body, face, or testimonial cannot establish that a product works.
List every express and implied claim
Read the script and captions, then inspect the imagery without sound. A before-and-after, disappearing blemish, medical costume, or clinical setting can imply an outcome or authority. Record the claim a reasonable viewer might take away.
The FTC’s Health Products Compliance Guidance explains substantiation and the importance of matching evidence to the claim actually made.
Use accurate product references
Show the real packaging, ingredient information, texture, and directions where appropriate. Use real label images for fine print. Do not ask a model to invent a certification, laboratory result, dermatologist endorsement, or personal health experience.
For a texture scene, verify that the output depicts the real formulation. For a supplement, a neutral container showcase can identify the item without implying treatment.
Route claims through qualified review
Have the person responsible for scientific, regulatory, and legal review approve the exact claim and evidence before production. Check the destination platform’s product and health-ad rules as well as applicable law. A disclosure or disclaimer does not automatically cure a misleading main message.
Use the skincare storyboard or label-first supplement example for restrained planning ideas. Reviewed September 15, 2026; this is production guidance, not medical advice or claim approval.