Try it here
Click-through rate calculator
Turn clicks and impressions into a CTR, then set a planning click target.
By Drizzle team
CTR calculator
Calculate click-through rate and compare the clicks needed for a chosen planning rate. Keep the click definition consistent.
Work through an example
Four hundred link clicks from 20,000 impressions give a 2% link CTR. At a 2.5% planning rate, the same impression count would imply 500 clicks.
Read the result carefully
A platform can report link clicks, all clicks, or outbound clicks. Pick one definition and keep it across variants. CTR cannot diagnose a weak product page by itself.
Next step
Use the result to write one testable creative or budget decision. Keep the underlying report, date range, and assumptions beside it. For a product scene, take the verified facts into the Drizzle workspace.