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Customer acquisition cost calculator
Include ad spend and other acquisition costs when estimating what a new customer cost.
By Drizzle team
Customer acquisition cost calculator
Divide acquisition spending by new customers. Include only costs and customers from the same period.
Work through an example
Suppose $1,200 of media and $300 of creator or agency cost brought 30 new customers. The blended acquisition cost is $50 per new customer.
Read the result carefully
Count first-time customers only and keep the spending period aligned. CAC and platform purchase CPA differ when tracking misses orders or includes returning customers.
Next step
Use the result to write one testable creative or budget decision. Keep the underlying report, date range, and assumptions beside it. For a product scene, take the verified facts into the Drizzle workspace.