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Marketing efficiency ratio calculator
Compare total store revenue with all marketing spending for one matching period.
By Drizzle team
Marketing efficiency ratio calculator
Compare total revenue with total marketing spend. This blended ratio is different from attributed ad ROAS.
Work through an example
A store with $12,000 in revenue and $3,000 in marketing spend has a 4.00× blended ratio. It also spent 25% of revenue on marketing.
Read the result carefully
The ratio includes sales that may have happened anyway. Use it as a broad business view alongside contribution and acquisition metrics, not as proof of ad attribution.
Next step
Use the result to write one testable creative or budget decision. Keep the underlying report, date range, and assumptions beside it. For a product scene, take the verified facts into the Drizzle workspace.