The product advertising glossary
UGC Rate Card: What to Include and How to Compare Quotes
A UGC rate card lists a creator’s prices and the scope attached to those prices.
By Drizzle team Updated
What belongs on a UGC rate card?
A rate card should connect a fee to a specific scope: the number and length of videos, hooks or variations, included revisions, delivery date, and the intended usage rights. Raw footage, paid-ad usage, creator-account authorization, and exclusivity may have separate prices. Ask for those terms in writing.
An example scope to compare
Suppose a creator quotes one edited 20-second video, two opening hooks, and one revision. Before comparing that quote with another, confirm whether the second includes the same deliverables and whether either permits your intended paid-ad use. This is an illustrative scope, not a market-rate estimate.
- Deliverables: How many edited videos, lengths, and hook variants?
- Revisions: Which changes count as a revision or a new shoot?
- Usage: Which channels, territories, and usage period?
- Raw footage: Included, optional, or unavailable?
- Exclusivity: Which competing products and how long?
- Delivery: What deadline and approval process?
Compare the total cost of the same scope
Include any shipping, extra editing, usage rights, and revisions you actually need. The UGC cost calculator helps you organize production costs; it does not establish a fair market price or replace an agreement with the creator.
When AI creative is a different purchase
An AI-generated presenter does not provide a real customer experience or a creator’s audience. If you need footage of someone actually using the product, a creator contract may be the right purchase. If your starting point is a product photo and you want fictional product scenes, explore the AI UGC video workflow and compare Drizzle pricing separately.