The product advertising glossary
What is UGC rate card?
A UGC rate card lists a creator’s prices and the scope attached to those prices.
By Drizzle team
A practical example
A quoted fee might cover one edited video and one revision, while raw footage, paid usage, extra hooks, or exclusivity cost more.
How to use it
Compare equivalent rights and deliverables. A lower production fee can become more expensive once the intended advertising period and revision scope are included.
Put it in a creative brief
Write down the event, asset, or workflow you mean by UGC rate card before sharing a brief or report. For campaign measurements, keep the source and reporting window with the number. For creative work, attach an example so the team can assess the same thing.
Explore the creative testing guide, calculate campaign results with the ad metrics calculator, or return to the glossary.