The product advertising glossary
What is CPV?
Cost per view is advertising spend divided by qualifying video views under the platform’s billing or reporting definition.
By Drizzle team
A practical example
$60 spent for 3,000 qualifying views gives a $0.02 CPV.
How to use it
A qualifying view can mean different things by format and platform. Pair CPV with the event definition, video length, and downstream behavior.
Put it in a creative brief
Write down the event, asset, or workflow you mean by CPV before sharing a brief or report. For campaign measurements, keep the source and reporting window with the number. For creative work, attach an example so the team can assess the same thing.
Explore the creative testing guide, calculate campaign results with the ad metrics calculator, or return to the glossary.