The product advertising glossary
What is App Tracking Transparency?
App Tracking Transparency is Apple’s framework for requesting permission for tracking as Apple defines it across other companies’ apps and websites.
By Drizzle team
A practical example
A person’s tracking choice can affect the signals available to advertising systems and the completeness of a campaign’s measurement.
How to use it
Do not interpret missing attributed conversions as proof that no sales occurred. Use consented first-party reporting and aggregate business results without trying to bypass user choices.
Put it in a creative brief
Write down the event, asset, or workflow you mean by App Tracking Transparency before sharing a brief or report. For campaign measurements, keep the source and reporting window with the number. For creative work, attach an example so the team can assess the same thing.
Explore the creative testing guide, calculate campaign results with the ad metrics calculator, or return to the glossary.