The product advertising glossary
What is Scroll stopper?
A scroll stopper is an opening visual or idea designed to interrupt passive browsing and earn attention.
By Drizzle team
A practical example
A close-up showing a hidden pocket can make a shopper pause because it reveals a useful detail immediately.
How to use it
Make the visual relevant to the offer. Do not rely on an impossible product demonstration or a misleading before-and-after to create surprise.
Put it in a creative brief
Write down the event, asset, or workflow you mean by Scroll stopper before sharing a brief or report. For campaign measurements, keep the source and reporting window with the number. For creative work, attach an example so the team can assess the same thing.
Explore the creative testing guide, calculate campaign results with the ad metrics calculator, or return to the glossary.