The product advertising glossary
What is Text to video?
Text-to-video generation turns written direction into moving imagery. Some systems also generate sound or accept additional references.
By Drizzle team
A practical example
A prompt describing a bag on a desk and a slow camera move gives the model a scene and an action.
How to use it
For an exact product, text alone leaves many details unspecified. Supply a clear product reference through a supported image workflow when identity matters.
Put it in a creative brief
Write down the event, asset, or workflow you mean by Text to video before sharing a brief or report. For campaign measurements, keep the source and reporting window with the number. For creative work, attach an example so the team can assess the same thing.
Explore the creative testing guide, calculate campaign results with the ad metrics calculator, or return to the glossary.