The product advertising glossary
What is Blended ROAS?
Blended ROAS combines revenue and ad spend across channels, often using store revenue divided by total media spend.
By Drizzle team
A practical example
$30,000 in store revenue divided by $8,000 in combined social and search spend gives 3.75× blended ROAS.
How to use it
Record how you treat organic and returning-customer revenue. Do not add platform-attributed revenues when multiple platforms may claim the same order.
Put it in a creative brief
Write down the event, asset, or workflow you mean by Blended ROAS before sharing a brief or report. For campaign measurements, keep the source and reporting window with the number. For creative work, attach an example so the team can assess the same thing.
Explore the creative testing guide, calculate campaign results with the ad metrics calculator, or return to the glossary.