The product advertising glossary
What is Talking-head video?
A talking-head video centers on a person speaking to the camera. The speaker may be filmed, animated, or generated.
By Drizzle team
A practical example
A founder explaining how a clasp works can appear beside a close-up of the clasp. The face carries the explanation while the close-up supplies evidence.
How to use it
Check speech clarity and trustworthiness as well as visual realism. A presenter should not replace the product shot when the viewer needs to see a physical detail.
Put it in a creative brief
Write down the event, asset, or workflow you mean by Talking-head video before sharing a brief or report. For campaign measurements, keep the source and reporting window with the number. For creative work, attach an example so the team can assess the same thing.
Explore the creative testing guide, calculate campaign results with the ad metrics calculator, or return to the glossary.