The product advertising glossary
What is B-roll?
B-roll is supporting footage placed around the main speaking or narrative material to show context, detail, or action.
By Drizzle team
A practical example
While a voice explains a linen shirt’s construction, show the collar, sleeve, and fabric movement instead of holding on a face for the whole sentence.
How to use it
Each insert should answer a visual question. Avoid generic lifestyle footage that obscures what the product actually looks like.
Put it in a creative brief
Write down the event, asset, or workflow you mean by B-roll before sharing a brief or report. For campaign measurements, keep the source and reporting window with the number. For creative work, attach an example so the team can assess the same thing.
Explore the creative testing guide, calculate campaign results with the ad metrics calculator, or return to the glossary.