The product advertising glossary
What is Three-second view rate?
Three-second view rate measures qualifying three-second video views against a stated denominator, often impressions. A report must identify its denominator and platform definition.
By Drizzle team
A practical example
If a campaign has 10,000 impressions and 2,000 qualifying three-second views, a views-per-impression calculation gives 20%.
How to use it
Do not compare that number directly with a view rate calculated from video starts. Keep placement, video length, and measurement rules consistent.
Put it in a creative brief
Write down the event, asset, or workflow you mean by Three-second view rate before sharing a brief or report. For campaign measurements, keep the source and reporting window with the number. For creative work, attach an example so the team can assess the same thing.
Explore the creative testing guide, calculate campaign results with the ad metrics calculator, or return to the glossary.