The product advertising glossary
What is Spark code?
A Spark code is an authorization mechanism associated with using a TikTok post in Spark Ads.
By Drizzle team
A practical example
A creator supplies authorization for the intended post so the advertiser can use the supported ad workflow.
How to use it
Verify the post ID and authorization period. Treat the code as a permission artifact, and keep the underlying content-use agreement with campaign records.
Put it in a creative brief
Write down the event, asset, or workflow you mean by Spark code before sharing a brief or report. For campaign measurements, keep the source and reporting window with the number. For creative work, attach an example so the team can assess the same thing.
Explore the creative testing guide, calculate campaign results with the ad metrics calculator, or return to the glossary.