The product advertising glossary
What is Dark posting?
Dark posting refers to advertising creative distributed as an ad without necessarily appearing as a normal public post on a brand’s profile.
By Drizzle team
A practical example
A brand can test several ad messages without publishing each one as an ordinary feed update.
How to use it
The format does not remove disclosure, advertising, or transparency requirements. Keep records of variants and destinations so you can identify exactly what ran.
Put it in a creative brief
Write down the event, asset, or workflow you mean by Dark posting before sharing a brief or report. For campaign measurements, keep the source and reporting window with the number. For creative work, attach an example so the team can assess the same thing.
Explore the creative testing guide, calculate campaign results with the ad metrics calculator, or return to the glossary.