The product advertising glossary
What is First-party data?
First-party data is information a business collects directly through its own relationships and interactions with people.
By Drizzle team
A practical example
Purchase records and information a customer supplies during an account interaction are examples, subject to the circumstances of collection.
How to use it
Document purpose, notice, permissions, and retention. Having collected information directly does not create unlimited permission to upload or reuse it for advertising.
Put it in a creative brief
Write down the event, asset, or workflow you mean by First-party data before sharing a brief or report. For campaign measurements, keep the source and reporting window with the number. For creative work, attach an example so the team can assess the same thing.
Explore the creative testing guide, calculate campaign results with the ad metrics calculator, or return to the glossary.