The product advertising glossary
What is Video completion rate?
Video completion rate measures complete views against a specified base, commonly video starts or impressions.
By Drizzle team
A practical example
If 400 of 2,000 video starts reach the end, the start-based completion rate is 20%.
How to use it
Compare similar video lengths and the same view definition. A six-second clip naturally presents a different completion task from a forty-second explanation.
Put it in a creative brief
Write down the event, asset, or workflow you mean by Video completion rate before sharing a brief or report. For campaign measurements, keep the source and reporting window with the number. For creative work, attach an example so the team can assess the same thing.
Explore the creative testing guide, calculate campaign results with the ad metrics calculator, or return to the glossary.