The product advertising glossary
What is Veo 3?
Veo 3 refers to a generation of Google’s video models associated with native audio and video generation. Later versions and hosting modes have their own capabilities.
By Drizzle team
A practical example
A brief can describe a product action and an accompanying sound. Review whether the generated sound matches the visible event.
How to use it
Name the exact version and endpoint in production notes. Read the Veo 3.1 guide before assuming that an older prompt or settings combination transfers.
Put it in a creative brief
Write down the event, asset, or workflow you mean by Veo 3 before sharing a brief or report. For campaign measurements, keep the source and reporting window with the number. For creative work, attach an example so the team can assess the same thing.
Explore the creative testing guide, calculate campaign results with the ad metrics calculator, or return to the glossary.