The product advertising glossary
What is DTC?
Direct to consumer describes a business selling to end customers through its own sales channel rather than relying only on wholesale distribution.
By Drizzle team
A practical example
A skincare brand selling on its own storefront can control its product page, offer, checkout, and post-purchase communication.
How to use it
Track contribution after fulfillment and returns, not only gross revenue. Creative testing should connect to the economics of the actual sales channel.
Put it in a creative brief
Write down the event, asset, or workflow you mean by DTC before sharing a brief or report. For campaign measurements, keep the source and reporting window with the number. For creative work, attach an example so the team can assess the same thing.
Explore the creative testing guide, calculate campaign results with the ad metrics calculator, or return to the glossary.