The product advertising glossary
What is Spark Ads?
Spark Ads are a TikTok advertising format that uses an authorized organic post as the creative source.
By Drizzle team
A practical example
A creator can authorize a brand to promote a specific post. The brand should also have a written agreement covering the content and intended use.
How to use it
Separate platform authorization from contractual rights. Check the post, identity, authorization period, destination, and required disclosures before launch.
Put it in a creative brief
Write down the event, asset, or workflow you mean by Spark Ads before sharing a brief or report. For campaign measurements, keep the source and reporting window with the number. For creative work, attach an example so the team can assess the same thing.
Explore the creative testing guide, calculate campaign results with the ad metrics calculator, or return to the glossary.