The product advertising glossary
What is Advantage+?
Advantage+ is Meta’s naming family for automated advertising features. The exact feature determines whether automation affects audiences, placements, campaigns, or creative.
By Drizzle team
A practical example
A campaign setting that expands delivery and a setting that adjusts a creative asset change different parts of the test.
How to use it
Record the specific settings enabled in your account. Inspect placement previews and actual delivered variations rather than treating all Advantage+ features as one switch.
Put it in a creative brief
Write down the event, asset, or workflow you mean by Advantage+ before sharing a brief or report. For campaign measurements, keep the source and reporting window with the number. For creative work, attach an example so the team can assess the same thing.
Explore the creative testing guide, calculate campaign results with the ad metrics calculator, or return to the glossary.