The product advertising glossary
What is Retargeting?
Retargeting is advertising to people who previously interacted with a business, subject to the platform’s tools and applicable data rules.
By Drizzle team
A practical example
A brand might show a product-detail video to recent site visitors who have not purchased.
How to use it
Set an appropriate window and exclude completed purchasers when the message would be irrelevant. Avoid presenting inferred sensitive information as if you know it about a viewer.
Put it in a creative brief
Write down the event, asset, or workflow you mean by Retargeting before sharing a brief or report. For campaign measurements, keep the source and reporting window with the number. For creative work, attach an example so the team can assess the same thing.
Explore the creative testing guide, calculate campaign results with the ad metrics calculator, or return to the glossary.