The product advertising glossary
What is Paid social?
Paid social is advertising distributed through social platforms using purchased placements.
By Drizzle team
A practical example
A brand can run a product video as an ad to a selected audience even when that audience does not follow its account.
How to use it
Plan the creative, destination, audience, and measurement as one campaign. An organic post that performs well is a useful signal but does not guarantee efficient paid acquisition.
Put it in a creative brief
Write down the event, asset, or workflow you mean by Paid social before sharing a brief or report. For campaign measurements, keep the source and reporting window with the number. For creative work, attach an example so the team can assess the same thing.
Explore the creative testing guide, calculate campaign results with the ad metrics calculator, or return to the glossary.