The product advertising glossary
What is Creator whitelisting?
Creator whitelisting is an industry term for permission to run advertising using a creator’s identity or authorized content through platform-supported tools.
By Drizzle team
A practical example
A brand may promote an approved creator post after the creator grants the required platform permission.
How to use it
Use the platform’s permission flow rather than sharing passwords. Written rights, identity permission, disclosure, and revocation terms still need to be clear.
Put it in a creative brief
Write down the event, asset, or workflow you mean by Creator whitelisting before sharing a brief or report. For campaign measurements, keep the source and reporting window with the number. For creative work, attach an example so the team can assess the same thing.
Explore the creative testing guide, calculate campaign results with the ad metrics calculator, or return to the glossary.