The product advertising glossary
What is CPM?
Cost per thousand impressions is advertising spend divided by impressions, multiplied by 1,000.
By Drizzle team
A practical example
Spending $120 for 10,000 impressions gives a $12 CPM.
How to use it
CPM describes the price of exposure, not the value of a sale. A more expensive audience can still be profitable if its conversion rate or order contribution is stronger.
Put it in a creative brief
Write down the event, asset, or workflow you mean by CPM before sharing a brief or report. For campaign measurements, keep the source and reporting window with the number. For creative work, attach an example so the team can assess the same thing.
Explore the creative testing guide, calculate campaign results with the ad metrics calculator, or return to the glossary.