Choose one product fact for a short video ad
By Drizzle team
1 min read
A short ad should not try to recite the full product page.
Prioritize the decision
Select a fact that is true, visually demonstrable, and relevant to a purchase question. Construction often works better than a vague adjective.
Build around the proof
Show the item, the detail, and its context. Keep any claim about performance separate unless you have real evidence.
Check the destination
The fact named in the ad should be easy to find on the linked page.
A worked example
A lamp listing has many specifications, but its switch location is hard to see in the photos. Make that the single fact in a short video: whole lamp, switch detail, whole lamp. Keep brightness and energy claims off the script unless verified separately. The linked page can carry the full specification table.
Decision check
Review the exact SKU, source imagery, current offer, and destination as one chain before using the asset. A generated scene can be visually persuasive while changing construction or availability. Save the accepted file with its product version and retire it when the physical item or terms change.