Product creative by task
Make a product variant comparison video
Help shoppers choose between real options without merging them into a product that does not exist.
By Drizzle team
Plan the creative
Campaign copy changes faster than a product photograph. Keep the core item view reusable and treat prices, dates, availability, and audience assumptions as details to verify at launch. An old export can become inaccurate after a stock or offer change.
Choose two documented variants and one attribute to compare, such as color or size. Keep camera and lighting similar.
A worked example
Two tote sizes can be shown beside the same notebook to make scale clearer. Use real measurements and consistent camera height. Link to both selectable sizes; a color-only variant page would not answer the comparison.
A brief to adapt
Show the two actual options side by side with accurate labels and a clear view of their shared construction.
Bring the exact product reference into the Drizzle workspace. Review the first image before asking for motion; generation uses credits, so use the pricing page to plan a batch.
Check the result
Check that both variants are selectable and in stock. Do not imply a size difference where only color changes.