Product creative by task
Make a detail-focused retargeting video
Answer a likely remaining question with a closer view of the item rather than repeating the first awareness ad.
By Drizzle team
Plan the creative
Campaign copy changes faster than a product photograph. Keep the core item view reusable and treat prices, dates, availability, and audience assumptions as details to verify at launch. An old export can become inaccurate after a stock or offer change.
Choose one feature the product page can support, such as an interior pocket or clasp. Keep the same SKU and destination.
A worked example
If the first bag ad showed style, a follow-up can show the interior pocket a shopper may still question. Keep the same item and price, and use the documented interior photo. The destination should make pocket dimensions easy to find.
A brief to adapt
Create a short close-up scene that begins on the exact item and reveals the documented detail before a neutral next step.
Bring the exact product reference into the Drizzle workspace. Review the first image before asking for motion; generation uses credits, so use the pricing page to plan a batch.
Check the result
Check whether the detail is legible at phone size and whether the linked page answers follow-up questions about it.