How to script a 30-second product ad
By Drizzle team
2 min read
Thirty seconds is enough for one product idea, a visible detail, and a clear next step. Write against the shots instead of filling every second with sales copy.
Allocate the time before polishing the words
A planning structure is five seconds for the opening, ten for the detail, eight for context, and seven for the next step. Those are editable allocations, not platform requirements. At 150 words per minute, thirty seconds holds roughly 75 words before allowing for pauses.
Read the actual script aloud. A brand name, unfamiliar material, or visual reveal may need more time than its word count suggests.
Give each sentence a shot
Write the visual beside the spoken line. “Here is the inside pocket” needs a clear view of the pocket, not only a face. Let a silent close-up carry information when words would repeat what the viewer already sees.
A practical script might introduce the tote, show the pocket, place it in an everyday setting, and invite the viewer to check dimensions. Keep claims limited to verified facts.
Edit for comprehension and the final crop
Remove repeated adjectives, unsupported promises, and secondary offers. Preview captions on a phone and leave space for the platform interface. Confirm that the closing shot still shows the item the destination sells.
Use the script generator as a starting draft and the copy checker for selected wording flags. Neither replaces a timed read or manual claim review.