Product creative by task
Make a product ad for returning customers
Show what changed or what complements a known item while staying accurate about eligibility and stock.
By Drizzle team
Plan the creative
Campaign copy changes faster than a product photograph. Keep the core item view reusable and treat prices, dates, availability, and audience assumptions as details to verify at launch. An old export can become inaccurate after a stock or offer change.
Choose a product or variant already sold and identify the relevant new detail. Do not imply the viewer previously bought a specific item unless the campaign targeting supports that message.
A worked example
A buyer familiar with one mug color may be interested in a new glaze. Put the two real finishes side by side and link to the new option. Do not assume the viewer bought the older mug unless the audience and wording support it.
A brief to adapt
Make a short product scene that reveals the new color, size, or compatible item using verified source images.
Bring the exact product reference into the Drizzle workspace. Review the first image before asking for motion; generation uses credits, so use the pricing page to plan a batch.
Check the result
Confirm the destination option and compatibility. Avoid a generic “you loved this” testimonial when purchase history is uncertain.