Product creative by task
Turn a flat lay into a product video
A flat lay can support a moving scene when the brief respects what it does and does not show.
By Drizzle team
Plan the creative
Begin with the exact source asset and decide what the scene must explain. Keep the first version simple enough to compare with the reference. A second angle or a real close-up is more useful than asking a model to guess hidden construction.
Make the flat lay clean and complete. Identify any underside, side profile, or fit information that the photo lacks before choosing camera movement.
A worked example
A flat lay of a watch strap supports a gentle overhead camera move across stitching and clasp. It does not document how the strap looks on a wrist or from its underside. Keep the first creative above the surface and gather another reference before asking for a wear scene.
A brief to adapt
Begin with the item on the flat surface. Use a slow camera drift and one verified detail shot; do not lift or turn the item into unseen views.
Bring the exact product reference into the Drizzle workspace. Review the first image before asking for motion; generation uses credits, so use the pricing page to plan a batch.
Check the result
Check that shadows and folds do not change construction. For clothing fit or a functional demonstration, gather additional references or film the real item.