Product creative by task
Use a motion reference for a product video
Borrow movement from an approved clip while keeping the new product’s appearance tied to its own photos.
By Drizzle team
Plan the creative
Begin with the exact source asset and decide what the scene must explain. Keep the first version simple enough to compare with the reference. A second angle or a real close-up is more useful than asking a model to guess hidden construction.
Pick a reference motion whose camera angle and speed suit the item. Separate the movement reference from the product appearance reference in the brief.
A worked example
Suppose a permitted reference clip shows a slow hand lift of a bag. Use its timing and camera movement, but give Drizzle separate photographs of your own bag for appearance. Reject the result if the borrowed movement makes your shorter handles stretch into a different design.
A brief to adapt
Use the supplied clip only for the movement and framing. Use the product photos for color, construction, and labels. Keep the copied action physically plausible for this item.
Bring the exact product reference into the Drizzle workspace. Review the first image before asking for motion; generation uses credits, so use the pricing page to plan a batch.
Check the result
Review whether the transferred motion hides a key feature or invents a new mechanism. Do not copy another creator’s protected footage or identity without permission.