Creative workflows by business
AI product creative for DTC ecommerce brands
Make the ad answer a purchase question that the product page can substantiate.
By Drizzle team
Start with a useful product story
An insulated lunch bag showing its opening, interior space, and how it fits beside everyday objects.
Gather clear photographs of the exact product and any view needed to explain its construction. Decide which single purchase question the first creative should answer. A short asset is easier to judge when it has one job.
A brief to adapt in Drizzle
Plan a three-shot product story: the closed bag, the open interior, and a hand carrying it. Use the source images for scale and construction. Keep copy limited to verified product details.
Attach your references in the workspace. Replace the example details with facts about your own item. Review the initial image before requesting animation, and ask for a specific correction whenever the product changes.
Review before using the asset
Measure purchase contribution after product and fulfillment costs. Separate first-order acquisition from repeat-customer revenue when deciding which concept to scale.
Watch the entire clip on a phone. Check the opening, transitions, and final frame; a correct first frame does not guarantee a correct ending. Confirm that captions remain readable in the destination placement.
Build a small comparison set
Save one approved version, then change the opening action or setting while keeping the product and offer fixed. Label each file with the product, idea, and revision. Use the ad testing budget calculator to size a test around your actual budget, and check Drizzle pricing before commissioning a generation batch.