Compare creative tools and formats
AI UGC vs stock footage
Stock footage supplies existing scenes under a license. Generated scenes can be directed toward a brief, but neither automatically depicts your exact product.
By Drizzle team
Choose around the job
Use licensed stock for general context, such as a desk or commute. Use your own product references for a feature demonstration where shape and construction matter.
What to check in a trial
Check the stock license for advertising, recognizable people, and restricted uses. Review generated assets for invented details and do not imply that a stock actor endorses the product.
Use one brief and two executions
Write one product promise that you can support, select one destination, and define the action you want the viewer to take. Make two executions that differ mainly in format. Keep the offer, essential facts, and review standard the same.
Ask a person unfamiliar with the item what they understood after one viewing. If they cannot identify the product or repeat its main benefit accurately, revise the explanation before buying distribution.
Plan the production and media budget
Count source preparation, production, revisions, rights, and editing separately from ad spend. Then use a defined test window and a relevant purchase or lead outcome. View and click metrics help diagnose the result; they do not replace the business outcome.
Use the UGC cost calculator, read the creative testing framework, or explore Drizzle’s first-ad guide.