Script a 15-second product ad
By Drizzle team
2 min read
Fifteen seconds is enough for one product question, one useful detail, and a next step.
Allocate the time
Give the opening a clear item view, reserve the middle for a verified feature, and close on the exact product. Read the script aloud instead of estimating timing from the page.
Match words to shots
A line about an inside pocket needs the pocket on screen. Remove claims that require a demonstration the available footage cannot supply.
Check the mobile export
Preview captions and the destination interface together. If the final line is cut short, remove words before speeding up the voice.
A worked example
For a tote, allocate the opening to a whole-bag view, the middle to its documented inside pocket, and the end to a clear dimensions prompt. Read the lines against those three shots. If a sentence about material runs past the detail view, cut it or move that fact to the listing. Fifteen seconds should leave a viewer time to see, not only hear.
Decision check
Keep the original product photo, approved facts, and intended placement beside the draft. Review the opening, the moment of movement or contact, and the final frame against the same SKU. If a visual claim cannot be verified, reduce the action or use the real photograph for that detail.