Avoid duplicate landing pages for ad creative keywords
By Drizzle team
2 min read
A new phrase does not always deserve a new URL. Make the page answer a distinct user task.
Compare the jobs
If two queries both ask for the same image-to-video workflow, use one page with natural wording. Split only when the input, output, review, or action genuinely differs.
Give examples real work
A product category page should describe its unique construction risks and a useful brief, not swap a noun into a generic template.
Review before publishing
Google’s spam policies warn against doorway and scaled pages made mainly for search rankings. Audit pages in groups, not one at a time.
A worked example
“Product photo to video,” “product image to video,” and “make a video from a product photo” can all lead to one strong workflow page. A new URL for each phrase would repeat the same steps. A separate page becomes useful when the job changes, such as making a static product image or calculating video production cost.
Decision check
Keep the numerator, denominator, date range, currency, and attribution definition with every reported result. A metric describes one part of the shopper path; compare it with visits, purchases, and order contribution before changing the creative or budget. State what the observation cannot establish.